Organic US pizza chain eyes slice of UAE market / April 21, 2013

Slice of fresh pizza


US-based organic food chain Pizza Fusion is to open 15 outlets in the UAE over the coming decade as part of its strategy to open 40 restaurants in the region over the next five years.

The Boca Raton, Florida-based company will launch its first restaurant in Dubai this summer and has the option to open an additional ten stores following the initial run.

The deal to expand in the UAE is via local franchise partner Food Fusion Establishment, led by Amir Mahasseny.

Pizza Fusion’s stores are designed to use recycled materials and energy efficient equipment, while deliveries are made with hybrid vehicles.

Pizza Fusion currently has eight outlets in Saudi Arabia, in addition to six in Florida, two in New Jersey and one a piece in North Carolina, Colorado and Ohio.


Arabian Business

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