title="P&G" src="http://www.goumbook.com/wp- content/uploads/2011/03/PG.jpg" alt="P&G" width="168" height="110" />Press Release
A new survey
released today by Procter and Gamble (P&G) with YouGov
Siraj, has found that concerns for water shortages in the
region are higher than ever. In the UAE alone, water
consumption is 550litres daily per capita, three times the
global average, resulting in massive fears for the future of
fresh water for the next generation.
The survey has been
conducted for the launch of P&G’s ‘PRO GEN’ educational
campaign across the UAE and GCC, in collaboration with
international research company YouGov Siraj to ‘Protect Future
Generations’ by raising awareness of the tiny steps every
individual can take today to make a big difference to the
future of their own environment.
Research highlights:
· 25% of married couples with children in the UAE worry that
there will not be enough fresh available water for their
children
· 28% of Emiratis worry that limited natural
resources will be an issue for the next generation
· 57% of
Dubai residents take an active role in monitoring their water
consumption to use only what is necessary
· 24% of residents
across Abu Dhabi and Dubai don’t believe their personal
actions can make a difference to water consumption.
Commenting on the launch of P&G Gulf’s PRO GEN
initiative, Yassin Attas, Director of External Relations,
P&G Gulf, said, “This survey shows increasing awareness of
the issues surrounding water conservation, but there is still a
long way to go with a shocking 22% of people not believing
their actions can make a difference. I hope the exciting
P&G PRO GEN campaign will help turn that awareness into
action, whether turning off taps whilst washing up or switching
to a more environmentally friendly washing powder. The baby
steps we all make today add up to a huge difference tomorrow,
and may guarantee fresh water for our children in generations
to come.”
The educational and awareness aspect of this
initiative includes P&G supporting the implementation of
INJAZ-UAE’s Community Citizenship Programme with two pilot
workshops for students, as part of its ongoing workshop series
where students will learn skills to become good corporate
citizens. During the workshops, students will be asked to come
up with sustainable ideas that respond to pressing
environmental issues.
INJAZ-UAE works to mobilize the
private sector to help create a new generation of motivated and
professional graduates by sending corporate volunteers into
classrooms to train students in entrepreneurship, work
readiness, and financial literacy. INJAZ-UAE is an ongoing
partnership between the business community, educators and
volunteers to inspire and prepare young people to succeed in a
global economy and an essential part of this is encouraging
young people to become responsible corporate citizens and
environmentally aware.
Sulaf Al-Zu’bi, CEO of INJAZ-UAE
said, “At Injaz, we know it is essential to work with business
people and corporations to educate youth on key skills and
concepts at an early age. We do this through a number of
programs with different industries and sectors. In this case,
students ought to know their important current and future roles
in environmental protection and sustainability through such
activities.”
YouGov Siraj is dedicated to providing up
to date and credible research that provides an accurate
portrayal of opinion across the Middle East region, and
conducted the research released today. Jamie Wasky, Associate
Director of YouGov Siraj, added, “Sustainability is a key issue
in the region and this research shows there is an improvement
in awareness but that there is still a long way to go in
changing people’s perceptions on water and energy
conservation. The survey indicated many people still do not
believe their actions can make a difference. We look forward to
repeating the survey next year and tracking the change in
people’s attitudes.”
Yassin Attas added; “Through our
household brands from Ariel to Pampers, P&G touches the
lives of people all around the world, and we recognize our
responsibility to provide products that act to protect the
environment for generations to come. All the brands driving the
PRO GEN initiative have already changed their formulations to
reduce the amount of water and energy used, and we look forward
to working with other organizations like YouGov Siraj and
Injaz-UAE.”
How consumers can reduce water, energy and
packaging consumption through P&G products:
· Ariel
detergent, designed specifically for front loading machines can
use 40% less water than top loading machines, and is designed
to be effective at 30 degrees instead of 40 degrees, using less
energy.
· A standard bottle of Fairy can wash up to 30,000
plates, reducing packaging requirements and saving in plastic
and fuel.
· Pampers Next Generation diapers are 20% slimmer
than previous designs, allowing for a reduction in packaging
waste and transport.
· Duracell Rechargable batteries hold
charge up to one year and can be recharged hundreds of times.
· Always is behind some of the biggest innovations in
feminine hygiene history.
