Save the Bees: Promote Biodiversity & Sustainability
Many of the world’s pollinating insects are in decline. What does this mean for our
B Conscious
B Conscious - Protecting our pollinators and securing the future of our ecosystems.
“B Conscious – Securing Future Harvests” is a campaign started by Goumbook in 2021 to raise awareness and promote concrete actions for land-based biodiversity conservation while fostering sustainable economic opportunities.
Campaign Data
1,000 (Corporate) + 625 (Takween) participants in B Conscious workshops
24 million bees supported through adopted hives
160kg Ghaf honey produced under sponsorship
160 kg multifloral honey produced under sponsorship
6 women trained as beekeepers
The Importance of our Pollinators
Bees and pollinators are crucial for life on Earth. However, they are facing many threats which lead to declining bee and pollinator populations. This, in turn, threatens terrestrial biodiversity and the resilience of our ecological and economic systems.
Importance of Pollinators
Enable fruit, vegetable, and nut production; sustain biodiversity; underpin global food systems.
Threats
Colony Collapse Disorder (CCD), pesticides, climate change, and habitat loss.
If Unchecked
Risk to food security, ecosystem health, and livelihoods—especially in agricultural communities.
B Conscious Acts
Awareness & education, hands-on workshops, beehive adoptions, and capacity-building with partners
Intended Outcomes
Ecosystem sustainability, biodiversity conservation, and economic empowerment.
What We Do
Raise awareness
Educate corporate employees, schools, and communities on the vital role of pollinators in sustaining biodiversity and ensuring food security.
Promote action
Encourage hands-on activities such as beehive adoptions, bee-friendly practices, and sustainable solutions that positively impact pollinator populations.
Support economic empowerment
Provide training and resources to underserved individuals to become beekeepers, enabling them to start small businesses while contributing to local biodiversity.
Foster environmental responsibility
Encourage participants to integrate pollinator-friendly practices into their daily lives, businesses, and communities
Deliver unique branding opportunities
Create bespoke, nature-positive corporate gifts and CSR experiences that enhance brand reputation and stakeholder engagement.
Raise awareness
Educate corporate employees, schools, and communities on the vital role of pollinators in sustaining biodiversity and ensuring food security.
Educate corporate employees, schools, and communities on the vital role of pollinators in sustaining biodiversity and ensuring food security.
Promote action
Encourage hands-on activities such as beehive adoptions, bee-friendly practices, and sustainable solutions that positively impact pollinator populations.
Encourage hands-on activities such as beehive adoptions, bee-friendly practices, and sustainable solutions that positively impact pollinator populations.
Support economic empowerment
Educate corporate employees, schools, and communities on the vital role of pollinators in sustaining biodiversity and ensuring food security.
Educate corporate employees, schools, and communities on the vital role of pollinators in sustaining biodiversity and ensuring food security.
Foster environmental responsibility
Encourage participants to integrate pollinator-friendly practices into their daily lives, businesses, and communities
Encourage participants to integrate pollinator-friendly practices into their daily lives, businesses, and communities
Deliver unique branding opportunities
Create bespoke, nature-positive corporate gifts and CSR experiences that enhance brand reputation and stakeholder engagement.
Create bespoke, nature-positive corporate gifts and CSR experiences that enhance brand reputation and stakeholder engagement.
How to get Involved
Book an Educational Workshop
Engage your corporate teams or school classes in workshops designed to inspire action and deepen participants' understanding of biodiversity by combining awareness-raising with hands-on activities, such as building bee hotels, honey tasting, and creating beeswax candles.
Adopt a Beehive
hoose from different impactful options to sponsor hives in local apiaries, whether you want to support women entrepreneurs with training hives, support the national Ghaf tree during its flowering season, or harvest your “own” corporate honey.
Sponsor Capacity Building
Collaborate on beekeeping training delivered by Goumbook to underserved individuals, teaching essential skills for managing hives and creating small businesses centered around bee products (e.g., honey, wax, propolis).
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