B Conscious - Protecting our pollinators and securing the future of our ecosystems.

“B Conscious – Securing Future Harvests” is a campaign started by Goumbook in 2021 to raise awareness and promote concrete actions for land-based biodiversity conservation while fostering sustainable economic opportunities.

Campaign Data

1,000 (Corporate) + 625 (Takween) participants in B Conscious workshops

24 million bees supported through adopted hives

160kg Ghaf honey produced under sponsorship

160 kg multifloral honey produced under sponsorship

6 women trained as beekeepers

The Importance of our Pollinators

Bees and pollinators are crucial for life on Earth. However, they are facing many threats which lead to declining bee and pollinator populations. This, in turn, threatens terrestrial biodiversity and the resilience of our ecological and economic systems.

What We Do

Environmental Impact

Raise Awareness

Educate corporate employees, schools, and communities on the vital role of pollinators in sustaining biodiversity and ensuring food security.

Environmental Impact

Promote Action

Encourage hands-on activities such as beehive adoptions, bee-friendly practices, and sustainable solutions that positively impact pollinator populations.

Environmental Impact

Support Economic Empowerment

Educate corporate employees, schools, and communities on the vital role of pollinators in sustaining biodiversity and ensuring food security.

Environmental Impact

Foster Environmental Responsibility

Encourage participants to integrate pollinator-friendly practices into their daily lives, businesses, and communities

Corporate Impact

Deliver Unique Branding Opportunities

Create bespoke, nature-positive corporate gifts and CSR experiences that enhance brand reputation and stakeholder engagement.

How to get Involved

Book an Educational Workshop

Engage your corporate teams or school classes in workshops designed to inspire action and deepen participants' understanding of biodiversity by combining awareness-raising with hands-on activities, such as building bee hotels, honey tasting, and creating beeswax candles.

Adopt a Beehive

hoose from different impactful options to sponsor hives in local apiaries, whether you want to support women entrepreneurs with training hives, support the national Ghaf tree during its flowering season, or harvest your “own” corporate honey.

Sponsor Capacity Building

Collaborate on beekeeping training delivered by Goumbook to underserved individuals, teaching essential skills for managing hives and creating small businesses centered around bee products (e.g., honey, wax, propolis).