Mangroves Matter a campaign by Goumbook, cultivates a sustainable future by restoring ecosystems and strengthening climate resilience. Find out more.

Mangroves Matter - Cultivating a sustainable future by restoring ecosystems and strengthening climate resilience.

Goumbook’s Mangroves Matter Campaign launched in 2021 is dedicated to climate action, biodiversity protection, and supporting global reforestation efforts. The programme is designed to empower companies to meet sustainability goals by supporting reforestation and ecosystem restoration in the UAE and beyond through diverse local and global planting projects.

Planting with Purpose

Every minute, 36 football fields of forests disappear, contributing between 12% and 17% of annual global greenhouse gas emissions (Conservation International; World Resources Institute). The need to protect and restore our forests has never been more critical.

With escalating climate challenges, the UAE faces an urgent need for environmental restoration and biodiversity conservation. Native tree species like mangroves play a vital role in this effort, providing natural barriers that protect coastlines, support diverse ecosystems, and effectively capture carbon from the atmosphere. Without these native trees, our environment becomes increasingly vulnerable, making their conservation and reforestation essential for long-term ecological resilience.

In 2021 Goumbook launched the Mangroves Matter initiative to drive climate action, protect biodiversity, and support global reforestation by planting native tree species, with a particular emphasis on mangrove reforestation. This initiative harnesses the unique environmental benefits of mangroves to create sustainable, region-wide impacts. By prioritising native species, Mangroves Matter aligns with national conservation goals and raises awareness of the importance of preserving the UAE’s natural heritage. This initiative offers a powerful pathway toward a healthier, more resilient future, contributing meaningfully to both local and global reforestation efforts.

Meet the Mangrove

Sponsor a Mangrove Sapling

Sponsor a mangrove sapling and help grow a living shield for our planet’s future. With every sapling you sponsor, you’re supporting the growth of one of nature’s most powerful ecosystems. Mangroves do more than grow into trees — they protect coastlines, nurture marine life, capture carbon, and strengthen the environment for years to come.

With each mangrove planted, you are contributing to the Ministry of Climate Change and Environment for the National Carbon Sequestration Project in the UAE.

Under Mangroves Matter, Goumbook actively collaborates in the following capacities:

Official partner of the Ministry Of Climate Change and Environment for the National Carbon Sequestration Project in the UAE since 2022: all mangroves planted under the Mangroves Matter initiative are counted under the national programme.
Members of the Global Mangrove Alliance UAE Chapter since 2023.
Members of the UN Trillion Tree Campaign since 2019

To date, Goumbook has successfully:

Saplings Planted
0 +
Engaged Individuals
0 +
Planting Activities
0 +
Involved Companies
0 +
Planting sites in Ajman, Abu Dhabi & Dubai
0 +

How can you get involved?

By partnering with Goumbook your company can contribute to protecting the biodiversity of different ecosystems through nature-based solutions:

Carbon Capture & Storage

Forests are nature's most powerful climate tool. Trees absorb and store carbon at a scale no technology can yet match, making forest preservation essential to any serious climate strategy.

Livelihoods & Social Standards

1.6 billion people depend directly on forests to survive. When forests are lost, so are the communities built around them — and the risk of floods and soil erosion grows for everyone.

Biodiversity & Climate Stability

Forests are the lungs of our planet. They regulate water cycles, capture carbon emissions, protect biodiversity, and produce the oxygen that sustains all life on Earth.

Economic Value

The industries that rely on forests — directly and indirectly — generate enormous economic activity worldwide. Protecting forests means protecting livelihoods, supply chains, and long-term prosperity.

Food & Medicine

From ingredients in everyday foods to compounds in life-saving drugs, forests are an irreplaceable natural pharmacy and pantry that humanity simply cannot afford to lose.

By supporting our campaign and planting mangroves, you actively contribute to national, regional, and global restoration efforts.

Plant With Us

Mangroves Matter Related News

In a significant step toward environmental conservation, the Ministry of Climate Change and Environment (MOCCAE),...