What is the Goumbook Drop It initiative?

Drop It – Rethink Plastic was launched on May 3rd 2016 and it is designed to unite individuals and the local business community in rethinking single-use plastic consumption.

Choosing to embrace the campaign means you will not use plastic bottled water but instead filter and bottle your own, which will be used at home, in offices or in public areas. This makes an immediate positive environmental impact of reducing plastic waste and supply-chain carbon footprint.

In house filtration meets the demand of today’s consumers for environmentally sound yet quality drinking water, while it helps save money moving away from expensive bottled water to affordable clean tap water.

It is ideal for all, including the hospitality sectors: hotels, restaurants, conference centers, offices and educational establishments.

DROP IT, Why Not?

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Get Involved in reducing plastic pollution

Drop It Advocates

The Green Sheikh

H.H. Sheikh Abdul Aziz bin Ali Al Nuaimi

Dianna Cohen

International Artist - CEO & Co-Founder at Plastic Pollution Coalition

Ibrahim Al-Zu’bi

Head of Sustainability - Majid Al Futtaim Group

Belinda Scott

Head of Citizenship & Corporate Sustainability, NBAD, UAE

Nicolas Delaunay

Partnerships & Resource Mobilization Manager, Global Water Partnership

H.E. Najla Ahmed Al Midfa

General Manager, Sheraa, UAE

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