Goumbook's Save The Butts Initiative

Volunteering: Cleaning up discarded cigarette butts by engaging with individuals and companies, working together to convert waste into a value-added material.

What is the Save The Butts – Goumbook's waste to value sustainable initiative

Save the Butts – Waste to Value’ is the first sustainability initiative run in the UAE that adopts a Circular Economy approach to environmental pollution, by converting cigarette butts into a value-added material.

We engage with community members to clean the environment by collecting cigarette butts which are then recycled into valuable manufacturing material.

In an authentic, hands-on, and interactive way ‘Save the Butts‘ shows people the value of their impact, connects them to the natural world, and helps develop a sense of belonging to their local community by equipping them with the mindset and tools to tackle a real-world problem in a sustainable way.

Supporting sustainable local startups.

According to The World Health Organization (WHO) and its published report – Tobacco and its environmental impact-  “Since the 1980s cigarette butts have consistently comprised 30–40% of all items picked up in annual international coastal and urban clean-ups”

Some facts about cigarette butts:

  • Worldwide, around 4.5 trillions of cigarette butts are littered in the environment every year.
  • They will take around 10-15 years to decompose as most cigarette filters are made of plastic fibers (cellulose acetate)
  • There are more than 7,000 chemicals in a cigarette and many of these chemicals are themselves environmentally toxic, making the cigarette butts a hazardous waste.
  • Cigarette butts are 95% plastic, making them big plastic polluters.
  • The Dubai Municipality collected 400,000 cigarette butts from the beaches in 2017


You can join Save the Butts whether you are an individual, school, work in a company or want to sponsor the campaign.

  • Youth & Schools participation: this is a great opportunity for the youth and school students to get involved to clean up the environment, and put the hours in to count towards their community service.
  • Corporate partners participation: the perfect way to involve your team in your sustainability agenda, whether you do a clean up or join the annual membership program.

Save The Butts Targets and Objectives

Audience reach
Active participants
Cigarette butts

The Save The Butts campaign is funded in part by

Campaign Partners

Environment & beach clean up
Our first 3 months of saving the butts!

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