Collection at source
By collecting cigarette butts from their designated smoking areas, hotels and corporates play a great role in “Save The Butts – Waste to Value” campaign.
89% of the cigarette butts collected under “Save The Butts – Waste to Value” campaign are from the Permanent Collection Points.
Practice
Each entity joining the network is given a plastic container where collected cigarette butts are stored.
This is about training the cleaning teams to separate the cigarette butts from the rest of the garbage. Simple new habits easily implemented in their daily routine.
Once a month our partner, ReLoop, collects the cigarette butts.
An Impact Report is produced each month, enabling each partner to follow their status within the campaign.
Raising awareness
When joining the network, an awareness session is given to the new partner’s employees, explaining about circular economy and the toxicity of cigarette butts when discarded in the environment. Also showing and explaining the process behind the scene : cigarette butts being transformed into a valuable construction material, giving value to this waste.
Testimonials
“We are especially thankful for your contribution to highlighting the “Save the Butt” campaign. Promoting the recycling of cigarette butts into useful and eco-friendly materials not only supports a healthier lifestyle but also aligns perfectly with our shared commitment to sustainability and environmental responsibility”
Susan – EHFS Manager – Centara Mirage Resort
“Atlantis Dubai is proud to support Goumbook’s Save the Butts campaign through our Atlantis Atlas Project Contribution Programme as we collectively work towards protecting our oceans and environment by recycling cigarette butts into valuable building material. Atlantis Dubai’s support extends to the establishment of collection points across the UAE, awareness sessions and beach cleans by Goumbook and the collection of cigarette butts from Atlantis, The Palm, Aquaventure and Atlantis The Royal. It is inspiring to witness the continued growth of this initiative, with significant milestones being realised each year”.
Kelly Timmins – Executive Director Sustainability and Marine Animal Operations
Atlantis Dubai
What Goumbook is Doing: Turning Waste into Value
At Goumbook, our Save the Butts – Waste to Value campaign tackles this issue head-on. Through a circular economy approach, we collect cigarette butts before they enter the environment and transform them into value-added materials.
👉 Permanent Collection Points help stop pollution at the source.
👉 Beach clean-ups target critical areas like shorelines and parks.
👉 Community engagement drives long-term behavioural change.
By connecting environmental action with tangible solutions, we aim to shift mindsets and foster shared responsibility across the UAE and beyond.
Join the Movement
Cigarette butt pollution is more than litter—it’s a toxic legacy we must end. Help us create impact through awareness, clean-ups, and innovation.
📩 Interested in becoming a collection point, hosting a clean-up, or partnering with us? Get in touch and join the movement.
Let’s turn harmful waste into a force for good.