We love fashion, and although that is where this story begins, it has since evolved into something much deeper and more meaningful.
It all started when two friends, Payal & Ketki, were chatting over coffee about their common frustrations with the shopping scene. They were tired of being limited to two options, cheap and trendy or expensive and impractical. There didn’t seem to be a reliable source that balanced quality, style and comfort that suited their lives, which now encompassed careers, motherhood, and so much more.
So, they built it. Combining Payal’s business acumen and Ketki’s years of fashion experience, they created Boundarie_. A curated shop of brands that offers versatility and represents their values of intention, inclusivity & inspiration. A platform where real women can find every day style for their multifaceted lives. A place where combining fashion and function is a must-have.
As they learned more about the industry, and understood the impacts it had on the environment, the word versatility was redefined. It was no longer only a question of functional fashion alone, but also longevity. How could they minimize what ended up in the landfills? The vision grew and it became a priority to help educate consumers to be intentional, make more out of less, and offer the highest quality possible, and, as often as possible, partner with sustainable brands.
Boundarie_ is committed to helping women who want to impact real change with their consumption choices, by offering them everything they need from information, inspiration, and finally accessible, reliable, high quality lifestyle products that allow them to easily live out their values.