Campaigns & Initiatives
Raising awareness, driving change, making long-lasting impact
Discover how our campaigns and initiatives create real-world impact across sustainability, climate action, and social responsibility in the MENA region.
Goumbook’s campaigns and initiatives are designed and implemented to raise awareness and drive impact to support sustainable development across the MENA region.
We are committed to addressing key environmental and social challenges and align with the UN Sustainable Development Goals to create a more resilient and equitable world for all.
OUR CAMPAIGNS
OUR INITIATIVES
Our Campaigns
Reducing single use plastic consumption.
Drop It – Rethink Plastic launched in May 2016, urging UAE residents and businesses to reduce plastic consumption by switching to sustainable alternatives.
Reducing food waste and enhances food security.
Eat It or Save It – raises awareness on the social, environmental and economic implications of food waste and on the solutions to address it.
Promoting the conservation of the indigenous Ghaf tree.
Give a Ghaf- raises public awareness about the Ghaf tree and its values, while encouraging people to plant indigenous trees and save water.
Converting waste into a value added material.
Save the Butts – waste to value, launched in February 2022, and promotes awareness about plastic pollution, ocean conservation and behavioural change, based on circular economy.
Providing health care kits for low income earners.
Fair Care promotes the resilience, health and wellbeing of the most vulnerable individuals and communities in the UAE in a way that reduces negative impacts on human and planetary health.
Regeneration of forests as a nature-based solution.
Goumbook’s Trees Matter Campaign launched in 2021 and is dedicated to climate action, biodiversity protection, and supporting global reforestation efforts.
Healthy people for a healthy planet.
Mangroves United unites the sports community to champion climate action through the restoration of mangrove ecosystems. Healthy people for a healthy planet.
Transforming soap waste into hygiene solutions.
UNISOAP UAE is a sustainability initiative powered by Goumbook that focuses on recycling discarded hotel soaps to benefit both people and planet.
Ocean regeneration as the foundation for a livable future.
Sea Through – a Goumbook campaign sustaining life below water through ocean regeneration to build a robust, climate-resilient future above ground.
Our Initiatives
Forging partnerships to prioritise our oceans.
The MENA Oceans Initiative forges strategic regional collaborations, that bring diverse stakeholder groups out of their silos to accelerate the pace of ocean action.
Cultivating research for soil capital.
The MENAT Regenerative Agriculture Initiative mobilises a regional movement to advance research, scientific innovation, and nature-based solutions; tackling food systems, water security, and climate challenges.
Sowing the seeds for the future through our youth.
The Youth Action Initiative equips young people with the knowledge and tools to drive environmental awareness, social responsibility, and climate action.
Improving indoor air quality.
Take a Breath is a UAE wide awareness and educational initiative drawing attention to the quality of indoor air and the importance of monitoring and improving it.