Founded in 2008, The Change Initiative is proudly home grown in the UAE. What began as a simple passion to provide consumers with environmentally friendly, socially responsible, healthy choices has grown into a highly-respected distribution business that represents many of the world’s most respected, ethically responsible, food and non-food brands. We distribute to over 400 retail outlets, within the UAE and other Middle Eastern countries, across various channels.
We have a dedicated team of sales personnel, merchandisers, promoters and marketing professionals to efficiently market our brands to target consumers by providing stand-out, on-shelf visibility and consumer product benefit education. A state-of-the-art warehousing and logistics infrastructure supports our outstanding service levels.
The Change Initiative is part of Mazrui International LLC, a conglomerate group of companies based in Abu Dhabi. The group consists of more than 85 companies operating in the oil & gas, construction, retail, industrial, healthcare, education, logistics, property, and investment management services.
The company's business activities are primarily located in the GCC and the wider MENA region.