Eat It or Save It

- raises awareness on the social, environmental and economic  implications of food waste and on the solutions to address it. It tackles the big paradox between food waste and food insecurity and offers ways to reduce food waste while helping vulnerable communities.

Some Facts

⅓ of all food produced globally is lost or goes to waste. According to the UN, 32.7% of food produced globally is wasted each year, after harvest and at the consumer level. (MOCCAE)

An estimated 1.3 billion tonnes of food were wasted in households, food services, and in retail in 2022,

  • The equivalent of 132 kg per capita. (UNEP, 2024)
  • The equivalent of the weight of 2900 Burj Khalifas.
  • The equivalent of US$1 trillion wasted every year.

Every time you buy an apple and do not eat it, you are wasting 125L of water (The Water Footprint Network)

Food loss and waste account for 8-10% of annual global greenhouse gas emissions. (UNFCCC)

Our Approach

The Eat It or Save It campaign focuses on…

…Reducing Food Loss and Waste: Implementing programs to address food waste across the food value chain through education, awareness, and actionable solutions across diverse stakeholder groups.

…Promoting Mindful Consumption: Empowering consumers to adopt habits that minimize food waste through awareness and behavioral change.

…Driving Climate Action:
Preventing methane emissions by reducing landfill waste and conserving the water, energy, and resources used in food production, processing, storage, and transportation.

…Enhancing Social Equity: Redistributing surplus food to ensure it reaches those in need, maximizing its intended purpose: human consumption.

…Fostering Multistakeholder Engagement:
Harnessing the power of partnerships across public and private sectors, innovation leaders, solution providers, and communities to collectively tackle food waste challenges.

Our Programme

We curate programmes and activities that provide access to health and wellbeing products, services and engagement opportunities for low-income and vulnerable communities, such as:

Meal packing activities: warm meal with fresh produce

Engaging team building activity consisting in assembling a hot meal with canned water and perfectly consumable, rescued food and vegetables, which will be distributed to vulnerable communities

Dry food packing activities

Packing events featuring perfectly consumable, near to expiry dry food staple products that will be distributed to low-income communities.

Composting workshops and demos

Demonstrations of what can be done with food waste that is unavoidable, and how creating compost from food scraps can be used to build soil for the next generation of crops or be added as a natural fertilizer to household plants.

Awareness sessions for public and private entities

A 45 minute awareness session that explores the definition of food loss and food waste across the food value chain and various targeted actions that can reduce food waste at the source. This awareness aligns with various SDGs including SDG12.3 - that calls for halving food loss and food waste by 2030.

Partner with us

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Forms of Participation

Eat it or Save it enables multi-stakeholder partnerships across sectors, from the public and private sectors to charities and foundations, in order to maximize impact. We partner with suppliers providing rescued fruits and vegetables and canned water, restaurants to provide the hot meals, corporates to drive CSR engagements, UAE Food Bank to distribute the food to vulnerable communities, recycling company to keep different packaging materials within the circular economy

Get Involved and Join our Campaign

Apply here

What do we do about food waste?

Volunteers
0
Companies Engaged
0
Meals Distributed/ Beneficiaries supported in Sharjah, Dubai and Ajman
0
Liters Of Associated Water Savings
0
Total Kg of Food Saved From Landfill
0
Total Kg of Associated CO2 Emissions Avoided
0
Liters of Water Cans Distributed
0
Total Kg of Paper and Cardboard Recycled
0

Meal Packing Programme Data since inception from October 2022 to December 2024

SDG Alignment

SDG 2

Zero hunger

SDG 10

Reduced inequalities

SDG 12

Responsible consumption and production

SDG 13

Climate Action

SDG 17

Partnerships For The Goals

Testimonials

“Our hands-on packing session, in collaboration with Goumbook, was an incredible opportunity to make a meaningful difference this Ramadan.”
ENGIE Middle East
“Grateful for the opportunity to contribute to our community during the sacred month of #Ramadan.”
GMG
“We had an amazing time…We learnt so much about food waste and how we can do better”
Accenture

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