PepsiCo finally launched Aquafina water in fully recyclable aluminum cans cobranded Expo 2020 Dubai, offering a refreshingly sustainable way to drink water.
The new Aquafina – Expo 2020 Dubai packaging is fully recyclable: in line with PepsiCo and Expo’s joint commitment to sustainability, cans offer an alternative for eco-conscious consumers.
PepsiCo will also collect and recycle waste generated on site during the six-month event, in partnership with Dulsco and Expo 2020 Dubai, supporting the event’s goal of diverting at least 85% of waste from landfill.
“Consumers are motivated to make conscious choices and minimize their impact on the environment. A good product is no longer enough – products must have purpose and if that purpose is authentic and tangible, consumers will choose it time and again. Sustainable packaging and making recycling more accessible, is the way to go as we build a world where packaging never becomes waste”, said Aamer Sheikh, General Manager, PepsiCo MENA and Pakistan.
Aquafina cans are available in modern trade, traditional retailers and eateries across the United Arab Emirates starting from May. Aquafina in cans will roll out across the region later this year.