UNISOAP UAE - Recycling hotel soap for humanitarian purposes

Goumbook’s Trees Matter Campaign launched in 2021 is dedicated to climate action, biodiversity protection, and supporting global reforestation efforts. The programme is designed to empower companies to meet sustainability goals by supporting reforestation and ecosystem restoration in the UAE and beyond through diverse local and global planting projects.

What is UNISOAP UAE initiative?

Did you know that hotels in the UAE throw away 16 million soap bars every year? Meanwhile, 2.3 billion people worldwide still lack a basic handwashing facility with water and soap at home (World Health Statistics 2022). Tackling these two challenges in an interconnected way, UNISOAP UAE turns waste into value to serve those in need and fosters circular economy.

UNISOAP UAE is a sustainability initiative powered by Goumbook that focuses on recycling discarded hotel soaps to benefit both people and planet.

The program, launched in partnership with the French NGO UNISOAP in spring 2023, aims to address the issue of wastefulness in the hospitality industry while simultaneously providing access to hygiene resources to underprivileged communities. The initiative aligns with governmental and industry-specific sustainability goals and promotes positive environmental and social impacts with a local focus.

Gift a Soap

Something as simple as a bar of soap can change lives. Many vulnerable individuals and families struggle to access basic hygiene essentials. By buying a soap for someone in need, you’re not just giving cleanliness — you’re offering dignity, health, and hope. According to the World Health Organization, proper hand hygiene can prevent up to 50% of avoidable infections. Your small act of kindness helps protect communities, supports their wellbeing, and reminds every person that care and compassion are within reach.

UNISOAP UAE will distribute the purchased soaps through our charity partners in the UAE.

Our Approach

Giving access to hygiene to disadvantaged people in UAE via partner associations.

Acting for the good of the environment by reducing the amount of waste soap produced by hotels in UAE.

Support Our Cause

Don’t throw away your soap used because we can recycle it
Become a patron of sustainable and united action
Become a patron for the distribution of soap
Support our cause

Hotel Partners

Le Meredien Mina Sehayi Beach Resort and Waterpark Dubai, Goumbook, offset carbon footprint, UniSoap UAE
Saadiyat Rotana Resort and Villas Abu Dhabi, Goumbook, environmentally friendly product, UniSoap UAE
The Westin Dubai, Goumbook, zero waste, UniSoap UAE.
W Dubai Mina Seyahi, Goumbook, waste management, UniSoap UAE.

Campaign Partners

Testimonials

“We are proud to partner with Goumbook and UNISOAP UAE to help transform soap that would otherwise be destined for the landfill into new soap bars for disadvantaged communities.”
Kelly TimminsDirector of Marine Animal Operations & Sustainability at Atlantis Dubai
“This partnership with UNISOAP UAE is a vital step in promoting environmental stewardship and supporting local communities. We are proud to contribute to this initiative, addressing waste management and enhancing hygiene access for those in need, helping us reach our mission to be the best-loved hospitality group, hosting guests sustainably”
Ahmed IssaGeneral Manager at Shangri-La Qaryat Al Beri, Abu Dhabi
"UNISOAP UAE is proud to expand its reach in a nation rapidly embracing sustainable solutions in every sector, including hospitality"
Tatiana Antonelli AbellaFounder of Goumbook

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