Take a Breath is a UAE wide awareness and educational initiative drawing attention to the quality of indoor air and the importance of monitoring and improving it.

About the Campaign

TAKE A BREATH – Improving indoor air, is an ongoing awareness campaign focuses on how indoor air quality affects our health and wellbeing, encouraging the monitoring of indoor air quality to understand the source of the pollutants, and empowering targeted actions to mitigate the dissemination of allergens and pollutants in our ambiance to transform the quality of the air we breathe. 

Who is this campaign for? Absolutely everyone – public sector, private sector, schools, educational establishments and the larger community. The aim is to educate and drive action in our homes, schools, offices, communities and beyond.

As part of Take a Breath, an in-depth study was conducted in 10 schools in  the UAE during the 2023-2024 academic year. The purpose of the study was to collect data on the indoor air quality in schools prior and post solutions implementation within classrooms of primary years and to then create a guidelines from the findings that inform best practices.

WHY SCHOOLS – Looking at youth and the environment that fosters their learning is key to building the resilience of current but also future generations.

Children are particularly vulnerable to the long-term health effects of indoor air pollutants because their bodies are still developing. According to the American Lung Association, children breathe in 50% more air per half kilogram of body weight than adults, making them more susceptible to pollutants. Exposure to pollutants during childhood can lead to health problems later in life. 

Educational institutions thus have an ethical responsibility to provide a safe and healthy learning environment. Monitoring and addressing indoor air quality concerns can support the achievement of this responsibility and help foster resilience. 

According to research conducted by Philips Foundation and the University of Manchester, decreasing indoor air pollution levels by 20% can improve working memory by 6%, which represents four weeks’ learning time per year, showing that small actions can go a long way!

In addition, schools play a pivotal role in educating the next generation about environmental issues. Testing indoor air quality and showcasing solutions to
address the issue provides an opportunity to teach students about the importance of improving indoor air quality, reducing pollution sources and adopting sustainable practices.

Please Click Here to view our Solution Partners.

Did You Know?

School Engagement

As part of the Take a Breath initiative, we offer a range of opportunities to educate students about the importance of indoor air quality (IAQ) and how they can improve it in their schools, homes, and communities.

Interactive Awareness Sessions

Our awareness sessions engage students in discussions that highlight the impact of IAQ on their health and learning environments. These sessions inspire students to understand the importance of clean air indoors and motivate them to take action to improve it.

Gamified Workshops

Through engaging, hands-on workshops designed for entire year groups, students explore IAQ solutions in a fun and interactive way. These workshops empower students to take practical steps toward improving air quality in their schools, homes, and local communities.
By participating in these activities, students become advocates for cleaner, healthier air, spreading awareness and inspiring action to improve it. 

Corporate Study

Indoor air quality (IAQ) is a critical but often overlooked factor in workplace health and productivity. Poor air quality can lead to headaches, fatigue, respiratory issues, and reduced cognitive performance—impacts that ripple across employee well-being and organizational efficiency.
Groundbreaking research from the Harvard T.H. Chan School of Public Health shows that elevated levels of pollutants in indoor environments correlate with measurable declines in cognitive function. By contrast, well-ventilated spaces significantly boost cognitive performance and overall workplace outcomes.
 
The Take a Breath corporate study, running between the beginning of 2024 to the end of 2025, aims to advance vital research on IAQ across UAE workplaces, contributing to the UAE National Air Quality Agenda 2031. Participating organizations will help generate critical data to inform evidence-based policies and best practices for healthier indoor environments.

Why Participate?

Team Building

Under the Take a Breath initiative, we run engaging corporate team-building activities designed to raise awareness about indoor air quality and the steps we can take to improve it. Plants, nature’s air purifiers, have been shown to capture indoor air pollutants and alleviate symptoms of sick building syndrome, making them essential for healthier living and working spaces.
This activity offers participants the chance to deepen their understanding of the hidden challenges associated with indoor air quality and explore practical, on-the-ground solutions. Through a hands-on experience, they will create their own natural air purifiers, combining learning with action.

Build One, Share One: For every terrarium created, a second terrarium will be shared with local foundations and charities, offering the gift of cleaner air to those in need.

This meaningful activity promotes environmental and health awareness while fostering teamwork and community impact. It’s an opportunity for employees to engage with a critical issue while contributing to their own well-being and the broader community.

Knowledge Partners​

take a breath, goumbook, social and environmental responsibility

Advisory Board

DIMA AL SROURI
Founder

Biospheric City Lab

TATIANA ANTONELLI ABELLA
Founder & Managing Director

Goumbook

DR DIANA FRANCIS
Assistant Professor, Earth Sciences

ENGEOS Labs, Khalifa University

DEEPTHY K B
Regional Director, Market Development

GBCI Middle East

ORIOL TEIXIDO
WHO Advisor & Associate Director, Air Quality and Climate Change

Ricardo

DR SRIKANTH SOLA
CEO & Co-Founder


Devic Earth

HEBA SAFI
Technical Officer on Air Quality and Health, World Health Organization

Regional Centre for Environmental Health Activities, Amman, Jordan

MÒNICA UBALDE LÓPEZ
Research Scientist at the Climate, Air Pollution, Nature and Urban Health Program, Barcelona Institute for Global Health

ISGlobal

FAIZAL HASHAM
General Manager

AQM

DR SAFEENA KHERANI
Paediatric Otolaryngology-Head & Neck Surgery Consultant

Al Jalila Children's Hospital

JIE ZHAO
WELL Faculty, Head of Delos Labs, Executive Vice President

Delos

For more information about Take a Breath

In the Press