Fair Care
- Goumbook’s social equity, holistic health and wellbeing campaign
Fair Care promotes the resilience, health and wellbeing of the most vulnerable individuals and communities in the UAE in a way that reduces negative impacts on human and planetary health.
Launched in 2017 under the Year of Giving, Fair Care offers hygiene kits and health services like dental work beyond legal insurance coverage. Our approach is to enhance, community, human health and wellbeing whilst promoting low environmental impact.
Feeling clean should not be a luxury or a privilege for anyone in our society. We want to support vulnerable communities and give them access to the basics they need.
Our Approach
The Fair Care programme promotes…
…human health and wellbeing: We facilitate equitable access to physical and mental health opportunities, resources, products and services.
…low environmental impact: We focus on items that have a long lifespan, are free of chemicals and plastics, low waste, and come from recycled or upcycled sources supporting circular economy and planetary health.
…social justice: We follow an inclusive, age and gender-sensitive, and financially accessible mandate prioritizing low-cost treatments and cost-effective reusable items.
…community: We enable businesses and individuals to show solidarity and compassion through CSR, volunteering, pro-bono, or in-kind support.
Some Facts
2.3 BILLION PEOPLE around the world lack basic hygiene services, including soap and water at home. (CDC, 2022)
Appropriate hand hygiene prevents up to 50% of avoidable infections. (WHO, 2022)
Globally, around 500 million women lack access to menstrual products, leading them to resort to unsanitary alternatives that increase their chances of infection. (The World Bank, 2022)
40% of oral health expenditure in the UAE are due to completely avoidable gum disease and tooth decay. In 2016, one in five people in the Emirates suffered from gum disease, while tooth decay was a problem for 36% of residents. Fixing a single tooth with implants or replacements can cost up to AED 5,000. (Health Authority Abu Dhabi, 2016)
Our Programmes
We curate programmes and activities that provide access to health and wellbeing products, services and engagement opportunities for low-income and vulnerable communities, such as:
Social Impact
Care Kits Packing Activities (Hygiene)
Packing events featuring circular and sustainable hygiene products that promote both the health and wellbeing of low-income communities and planetary health.
Social Impact
Care Kits Packing Activities (Holistic Wellness)
Wellness-focused kits filled with nature-based, sustainable products for vulnerable individuals, including those undergoing or recovering from treatments.
Social Impact
Art Therapy Activities
Creative workshops that support emotional expression and wellbeing, with artworks gifted to schools, wellness centers, and hospitals.
Social Impact
Dental Check-ups and Treatments
Access to essential dental care for individuals facing financial hardship through partner clinics offering treatments at nominal fees.
Social Impact
Create your own bespoke activity
Customized activities that enhance wellbeing and tailor to community needs, from holistic therapy circles and support groups to nutrition and fitness sessions, and beyond.
Forms Of Participation
We curate programmes and activities that provide access to health and wellbeing products, services and engagement opportunities for low-income and vulnerable communities, such as:
Health and Wellbeing
Health and Wellbeing Clinics
Provide checkups, treatments, or healthcare services to those in need through sponsorship and collaboration
Engagement
Corporates and Public Sector
Engage your employees in activities through CSR initiatives by sponsoring or supporting health and wellbeing programmes.
Engagement
Charity and Beneficiary Associations
Identify and connect beneficiaries in need to facilitate access to essential products and services
Health and Wellbeing
Health and Wellbeing Professionals
Offer time and expertise to provide treatments or lead wellbeing sessions for vulnerable communities
Partnership
Fair Care enables multi-stakeholder partnerships across sectors, from the public and private sectors to charities and foundations, in order to maximize impact. We partner with clinics offering treatments, corporates to drive CSR engagements, health and wellbeing professionals providing equitable care, and associations connecting beneficiaries to these services.
Local Charities And Foundations We Work With
We collaborate with the Dubai Foundation for Women and Children and Majlis Al Amal – part of Jalila Foundation to deliver on these wellbeing products and services to women and children.
If you are an organization representing the needs of our Fair Care target beneficiaries, please reach out to ask@goumbook.com.
Fair Care In Numbers
Care Kits Distributed
Beneficiaries Served
Preventive Health Flyers Distributed
Contact Goumbook for more information
SDG Alignment
SDG 3
Good Health and Well-being
SDG 10
Reduced Inequalities
SDG 11
Sustainable Cities and Communities
SDG 12
Responsible Consumption and Production
SDG 17
Partnerships For The Goals
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