Goumbook is proud to have partnered with Accor Hotels and to be their planting partner for the UAE since 2014. Over 5,000 Ghaf trees have been planted in collaboration with municipalities, real estate developers, land owners, and farmers.

The Accor Hotels “Act Now – Planet21” program was initiated in 2009 in order to reduce the environmental footprint caused by laundry within its hotels. By offering their guests the option to reuse their towels for more than one night, and reinvesting 50% of associated energy savings into tree planting, Accor Hotels supports innovative agroforestry projects closest to their hotels.

This simple concept helps engage Accor’s customers and employees in meaningful projects that help maintain ecosystems and territories with which the hotels depend upon. Accor Hotels has continuously increased its commitment into insetting in many ways, for example by experimenting in direct commodity sourcing from the agroforestry projects funded by the company.

Act Now – Planet21, a unique program by Accorhotels, helps fund one tree per minute and has contributed to planting more than 5 million trees in 25 countries by the end of 2016.

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