Goumbook Drives EV Lab’s Electric Vehicle Fiat500 Around Dubai

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EV Lab's Electric Vehicle Fiat500

When electric vehicles become the new status symbol

It was a ‘green dream’ come true for Goumbook, and for Tatiana Antonelli Abella, to drive an electric vehicle in Dubai. Goumbook’s Founder and Managing Director recently drove an electric Fiat500 around the city for a few days, lent to her to test-drive by EV Lab, a newly launched mobility concept focused on supporting efforts towards adopting sustainable transport in the country. 

While cars have become a necessity for many, it remains a status symbol especially when it comes to driving luxury cars. However, with the high number of cars on the road contributing to air pollution and the rise of greenhouse gas emissions to the atmosphere, it is no longer cool to be driving around with one, especially those gas guzzling ones, as studies have shown that 24 per cent of the world’s carbon emissions come from road transportation.

EV Lab provides a platform for car owners to explore and eventually adopt EVs as their car of choice by enabling them to understand and experience what it takes to drive an electric vehicle. The experience of driving an electric vehicle gives future owners the feel of what it is like to drive around with the awareness that the car has less environmental impact than the conventional ones. The company  is a boutique for a range of EVs available in the market.

Tatiana Antonelli Abella shared her driving experience, noting that EVs offer key benefits such as faster acceleration, ease of charging, extended range, increased power, and several other advanced technology features. She further noted that the UAE has the second-highest ratio of public charging stations per EV in the world, making the country a conducive environment to own an electric car. 

Electric vehicles are considered to cut an average of 20 percent of carbon dioxide emissions for every kilometre driven compared to conventional cars. It can go up to 100 per cent, if the car charging station is fully powered by clean and renewable energy. 

“There is an urgent need to shift to electric transportation which can make a big difference towards achieving the global goal of reducing our impact on the environment and addressing climate change, one of the most pressing issues of our time. Driving around Dubai in an EV made me realize how ready the city is to enable the shift, especially considering the great number of public charging stations around town,” added Abella.

Global sales of electric cars have soared to more than 40 per cent in 2020 amidst the pandemic and Dubai and other cities in the UAE are rapidly catching up with the trend attracting car owners to explore the idea of owning an EV rather than buying a conventional one. With the support of the government and key organisations to early adopters of EVs, there is no stopping EVs from becoming the new status symbol – with sustainability in mind.


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EV Lab was started by a group of founders who believed that EV’s needed to better represented as the future of automobiles in a region that is in love with petrol cars.

By channeling their knowledge of mobility in the region and expertise in retail, they created a concept which pushed education first and created an experience that supported the customer through their switch to EV’s.