Stay hydrated on the go with Adidas and Refill UAE
Refill UAE is on a mission to make plastic pollution caused by single-use plastic a thing of the past. With Adidas, the first retail partner has come on board the global campaign in the UAE, making refilling your water bottle easier and cheaper than buying bottled water while shopping in Dubai Mall.
The Refill campaign encourages participating cafes, bars, restaurants, banks, galleries, museums, retailers, and other businesses to sign up to the free Refill app and put a sticker in their window alerting passers-by to the fact they are welcome to fill up their bottle with filtered tap water. Goumbook is the local partner of the Refill campaign in the UK, which was created by the UK-based NGO City to Sea, and now boasts a network of 26,000 Refill Points and over 270,000 app downloads. By rolling out the Refill campaign in the UAE, Goumbook works towards curbing the massive amount of over 4 billion plastic bottles consumed by UAE residents each year and simultaneously raises awareness about the quality and safety of UAE tap water as fit for human consumption.
Tatiana Antonelli Abella, founder of Goumbook, explains why both businesses and their customers should get involved: “Here in the UAE we are rightly proud of the area’s unique landscapes. However, plastics, including single-use bottles, are frequently littering our beaches and desert. Refill UAE gives us all the opportunity to help plastic pollution a thing of the past and help people save money. It’s makes good business sense for Refill Points as well – as customers view businesses that provide free water refills more favourably and are more likely to return to them to make future purchases.”
“We rely on the support of likeminded partners to turn the tide on single-use plastic pollution”, she added. “We are so excited that Adidas is joining the Refill movement and making a real difference by reducing reliance on single-use plastics for shoppers in the UAE’s biggest mall. Every time we refill a re-usable bottle, we save our own money and the planet’s resources, and all those individual refills add up to a huge impact. It’s great to see an international brand that stands for an active, healthy lifestyle supporting the Refill campaign.”
With the Adidas Flagship Store in Dubai Mall now on the Refill App, shoppers can easily access the drinking fountain to refill their reusable bottles with filtered tap water free of charge. By coming on board Refill UAE, Adidas continues its partnership with Goumbook that has started when Adidas Originals announced its new, more sustainable version of the iconic Stan Smith sneaker made with sustainable materials to help end plastic waste. As part of the campaign, Adidas covers the cost of planting and nurturing one Ghaf tree seed through Goumbook, for each purchase of the new SS21 Stan Smith sneakers from March 28th to the 28th of April. By planting one tree for each pair of shoes sold and now offering water free of cost and free of plastic, the brand takes bold steps to give back to the community and the planet.
The Adidas Refill Station is available for anyone to come and re-fill their water bottles, free of charge. It can be found inside the MakerLab, on the ground floor of Dubai Mall opposite the ice rink and near Cinema Parking.