With ‘Sleek Single Serve 33 cl’, the leading mineral water brand in Italy expands its offering to meet the high demand for mineral water in cans. Especially abroad
The can has become a common packaging solution for many types of drinks and it seems the time has come for it to be adopted by water producers. In fact, there are several brands that have opened up to the possibility of distributing their product in this way, especially in the vending machine channel, both to adapt to the characteristics of the market and to respond to the instances mentioned above.
Acqua Minerale San Benedetto – Italy’s leading player in non-alcoholic beverage (source: GlobalData 2018 – 2017 data) – has launched ‘Sleek Single Serve 33 cl’ mineral water in cans, available both in Still and Sparkling options, the format has an essential and refined design that enhances the iconic elements of the brand. In the foreground, in fact, are the glaciers of the Dolomite mountains that recall the purity and lightness of San Benedetto mineral water. Made entirely of aluminum, the 33 cl Sleek can is functional and 100% recyclable.
San Benedetto has adopted this strategy to overcome resistance to plastic, especially in contexts such as offices and public places. Aluminum is indeed very simple to recycle and virtually reusable to infinity while the “plastic emergency” is there for all to see. This is also a strategic choice in differentiating the brand from its competitors as well as diversifying the materials used in the different lines dedicated to different markets. In fact, choices of this type do not only affect the environmental impact of economic activity but also define the positioning of products on the market and the brand image for consumers.
San Benedetto is not new to such actions that have led it, over time, to define the identity of the various product lines thanks to packages of specific sizes and different materials, adapted to consumption occasions and sales channels.
Packaging is therefore a relevant issue not only for the consequences on environmental protection but also helps to determine the success of the brands. For these reasons attention to design and the choice of materials is increasingly high and the market begins to accept more eco-friendly, lighter, smarter, logistically more efficient and economic packages for the benefit of the consumer, the company and the society as a whole.