How to foster and enable behavioural change?
Goumbook initiates and develops campaigns to raise awareness and to support sustainable efforts in the UAE, such as the Give a Ghaf Tree Planting Program, Drop It Rethink Plastic, or Save The Butts. Through its initiatives, Goumbook mainly encourages eight of the seventeen UN Sustainable Development Goals: Climate Action, Life on Land, Life below Water, Quality Education, Industry Innovation and Infrastructure, Sustainable Cities and Communities, Responsible Consumption and Production, and Partnerships for the Goals.
Public awareness is important to increase enthusiasm and support, stimulate self-mobilisation and action, and mobilise local knowledge and resources. We partner with organisations and companies to help them achieve their objectives and maximise sustainability impact, and we can adapt to their requirements, or tailor make specific campaigns.