Save the Butts | Goumbook

Save The Butts – Goumbook's waste to value sustainable campaign

Save the Butts – waste to value, launched in February 2022, and promotes awareness about plastic pollution, ocean conservation and behavioural change, based on circular economy.

Save the Butts is a pioneering campaign, combating cigarette butt pollution across the UAE, through awareness, beach clean up and permanent collection points. These permanent collection points intercept harmful waste at source, normalise responsible disposal and demonstrate a tangible, easy-to-implement way to create systemic change.

The collected cigarette butts are recycled into valuable manufacturing material.

Save the Butts Campaign data

Some Facts About Cigarette Butts

Worldwide, around 4.5 trillions of cigarette butts are littered in the environment every year.
It can take up to 12 years for cigarette butts to decompose (European Parliament, 2018)
There are more than 7,000 chemicals in a cigarette (U.S. Department of Health and Human Services, 2010)
Cigarette butts are 95% plastic, making them big plastic polluters.
500lt of water is contaminated with 1 cigarette butt

Join Campaign

You can join Save the Butts whether you are an individual, school, work in a company or want to sponsor the campaign.

Youth & Schools participation

This is a great opportunity for the youth and school students to get involved to clean up the environment and put the hours in to count towards their community service.