Save The Butts – Goumbook's waste to value sustainable campaign
Save the Butts – waste to value, launched in February 2022, and promotes awareness about plastic pollution, ocean conservation and behavioural change, based on circular economy.
Save the Butts is a pioneering campaign, combating cigarette butt pollution across the UAE, through awareness, beach clean up and permanent collection points. These permanent collection points intercept harmful waste at source, normalise responsible disposal and demonstrate a tangible, easy-to-implement way to create systemic change.
The collected cigarette butts are recycled into valuable manufacturing material.
Save the Butts Campaign data
Some Facts About Cigarette Butts
Worldwide, around 4.5 trillions of cigarette butts are littered in the environment every year.
It can take up to 12 years for cigarette butts to decompose (European Parliament, 2018)
There are more than 7,000 chemicals in a cigarette (U.S. Department of Health and Human Services, 2010)
Cigarette butts are 95% plastic, making them big plastic polluters.
500lt of water is contaminated with 1 cigarette butt
Join Campaign
You can join Save the Butts whether you are an individual, school, work in a company or want to sponsor the campaign.
Youth & Schools participation
This is a great opportunity for the youth and school students to get involved to clean up the environment and put the hours in to count towards their community service.
Corporate partners participation
The perfect way to involve your team in your sustainability agenda, whether you do a beach clean-up or join the annual commitment program.
Save The Butts Targets and Objectives
Audience reach
POLLUTION AWARENESS0+
Active participants
ENVIRONMENTAL CLEANUPS0+
Cigarette butts
CIRCULAR ECONOMY01million+
The Save The Butts campaign is funded in part by
Campaign Partners
Permanent Collection Points
One Million Milestone
Get Involved
Contact us for more information on Safe The Butts campaign