Sweden Pavilion Expo 2020 Ground Planting

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Swedish Minister of Foreign Trade plants trees instead of shovelling the ground for the nature-focused structure

Yesterday morning Goumbook had the privilege to visit the Expo 2020 Dubai site together with the Swedish delegation to celebrate Sweden’s “Groundplanting Ceremony” inaugurating their Pavilion – “The Forest”.

Staying true to its ingrained love of nature, Sweden chose to plant Ghaf trees in partnership with our Give a Ghaf – Tree Planting Program rather than break ground during the ceremony. The tree-planting symbolises the co-creation between us as humans and nations, as well as our cooperation towards a sustainable future.

The event was attended by Expo’s Executive Director Najeeb Mohammed Al-Ali, Swedish Minister of Foreign Trade Anna Hallberg and Sweden’s Ambassador to the UAE, HE Henrik Landerholm

A big thank you to Axis Communications, GM Philippe Kubbinga and the whole team for the support demonstrated to Goumbook.

The Swedish pavilion’s design aims to recreate the Nordic forest of Scandinavia, and the country plans to build the structure, located within the World Expo’s Sustainability District, using wood.

Sweden picked 350 trees for the construction of the pavilion in spring 2018, and plans to plant three trees for each one that was harvested for the nature-inspired pavilion.

Commenting during construction launch, Hallberg said: “Building the pavilion itself in a renewable material is completely in line with both Swedish priorities and the strong climate focus of the world exhibition.”

Sweden’s Ambassador to the UAE, HE Henrik Landerholm, added: “We want to show that Sweden is also an innovative and prominent hi-tech country with world-leading companies and that there are major business and collaboration opportunities.”