At Goumbook, we believe sustainability becomes powerful when it’s experienced, not just taught. That’s why we partnered with New Balance to deliver Empowering Young Champions of Sustainability, a youth programme connecting environmental literacy, circularity, climate action, and wellbeing through sport.
A Three-Workshop Journey
1. Sustainable Living:
Students explored what sustainability means in daily life, connected with the 17 SDGs, and reflected on which goals they relate to most. This session encouraged personal responsibility and practical adoption of circular practices.
2. Climate Action:
Participants examined the causes and impacts of climate change, learned about the Paris Agreement, and calculated personal carbon footprints. Through “Letters from the Future” exercises, they designed practical climate solutions for the UAE context.
3. Team Up with Nature:
Students discovered mangroves as nature-based solutions that protect biodiversity and reduce climate risks. Interactive activities highlighted the connection between environmental stewardship, physical health, and community resilience. To bring this connection to life, the students also participated in a sports session led by a professional trainer from New Balance Team, through guided physical activities and movement exercises they experienced first hand how well being, performance and environmental awareness go hand in hand. In this final session, students also engaged in some physical activity with two running coaches, further connecting movement and a healthy lifestyle to sustainability principles
Workshop Highlights
- Interactive learning: Discussions, storytelling, games, and team exercises
- Guest involvement: New Balance staff shared insights and inspired students
- Sport & wellbeing integration: Physical activity, nature, and climate education reinforced the link between healthy people and a healthy planet
Outcomes & Impact
- Strong environmental literacy and critical thinking
- High levels of engagement and enthusiasm
- Practical application of sustainability in daily life
- New Balance positioned as a catalyst for positive environmental and social change
As Ms. Samar Maree, Sustainability Coordinator from Al Maarifa Int. School, shared:
“The students truly benefited from this hands-on experience and were very enthusiastic and engaged throughout the programme… We would be more than happy to collaborate again.”
This programme demonstrates how brands can move beyond messaging to create measurable, lasting impact. By combining education, youth empowerment, and purpose-driven partnerships, we can nurture the next generation of sustainability champions.
At Goumbook, we design programmes that educate, inspire, and transform, helping corporate partners turn sustainability commitments into real-world action. Are you a School, University or corporate organisation interested in Youth Action? Contact us today.
