Method, a purpose-driven home and personal care cleaning brand, has taken its environmental sustainability commitment to new levels with the launch of its range of refillable aluminium soap bottles. The soap dispensers present a sleek design that aims to encourage consumers to adopt refilling practices, while ensuring that when they dispose of the bottles, they can be recycled.
The company, which produces cruelty-free and vegan cleaning products, has spent a great deal in the design process of the bottles to ensure its functionality meets the needs and aesthetic sense of modern users.
The company has made sure its new design strikes a balance between innovation, sustainability, and familiarity, according to Sean McGeevy, Method’s senior director and head of industrial design.
“I think the trend towards refilling/reusing is (finally) here! Consumers are becoming more aware of how wasteful we are as humans. We’re already noticing a shift in consumers embracing more sustainable lifestyles and demanding better solutions from brands. We hope to continue to see this momentum, not only within personal and homecare, but across all industries,” McGeevy told Touchpoints.
The design complements the metallic look in most homes’ faucets and fixtures. It also eliminated the use of plastic labels and has silk-screened the graphics directly on the bottle. The company is further pushing for the adoption of refill innovation across its entire business as part of its drive to promote a circular economy.
Consumer product manufacturers which are becoming more conscious about the menace of plastic waste are recognizing the value of aluminium in terms of its infinite recyclability and ease of recycling for consumers.