Trees Matter - Cultivating a sustainable future by restoring ecosystems and strengthening climate resilience.

Goumbook’s Trees Matter Campaign launched in 2021 is dedicated to climate action, biodiversity protection, and supporting global reforestation efforts. The programme is designed to empower companies to meet sustainability goals by supporting reforestation and ecosystem restoration in the UAE and beyond through diverse local and global planting projects.

Planting with Purpose

Every minute, 36 football fields of forests disappear, contributing between 12% and 17% of annual global greenhouse gas emissions (Conservation International; World Resources Institute). The need to protect and restore our forests has never been more critical.

With escalating climate challenges, the UAE faces an urgent need for environmental restoration and biodiversity conservation. Native tree species like mangroves play a vital role in this effort, providing natural barriers that protect coastlines, support diverse ecosystems, and effectively capture carbon from the atmosphere. Without these native trees, our environment becomes increasingly vulnerable, making their conservation and reforestation essential for long-term ecological resilience.

In 2021 Goumbook launched the Trees Matter initiative to drive climate action, protect biodiversity, and support global reforestation by planting native tree species, with a particular emphasis on mangrove reforestation. This initiative harnesses the unique environmental benefits of mangroves to create sustainable, region-wide impacts. By prioritising native species, Trees Matter aligns with national conservation goals and raises awareness of the importance of preserving the UAE’s natural heritage. This initiative offers a powerful pathway toward a healthier, more resilient future, contributing meaningfully to both local and global reforestation efforts.

Meet the Mangrove

Under the Tree Matter Initiative, Goumbook actively collaborates in the following capacities:

Official partner of the Ministry Of Climate Change and Environment for the National Carbon Sequestration Project in the UAE since 2022: all mangroves planted under the Trees Matter initiative are counted under the national program.
Members of the Global Mangrove Alliance UAE Chapter since 2023.
Members of the UN Trillion Tree Campaign since 2019

 To date, Goumbook has successfully:

Saplings Planted
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Engaged Individuals
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Planting Activities
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Involved Companies
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Planting sites in Ajman, Abu Dhabi & Dubai
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How can you get involved?

By partnering with Goumbook your company can contribute to protecting the biodiversity of different ecosystems through nature-based solutions:

Nature provides the best solutions for carbon capture and storage (CCS), in the form of forests.

Economic activity within the direct and indirect industries that rely on the forests’ vast resources.

Social standards through the livelihoods of 1.6 Billion people who rely directly on the forests. Deforestation affects soil erosion and increases the risk and impact of floods.

Humanity relies on forests as an irreplaceable source of food and medicine.

Trees and forests play a crucial and vital role in preserving the environment’s biodiversity with its efficient carbon emissions capturing therefore curbing global warming and climate change, global water cycles and supplying the oxygen that makes life possible.

By supporting our initiative and planting mangroves, you actively contribute to national, regional, and global restoration efforts.

Plant With Us

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